Privacy Policy
Your privacy is important to us. This policy explains how Rainbow Realtors collects, uses, and protects your personal information in accordance with Texas state laws and regulations.
Last Updated: January 21, 2025
Overview
Rainbow Realtors is committed to protecting your privacy and complying with all applicable Texas state laws, including the Texas Data Privacy and Security Act (effective July 1, 2024) and regulations set forth by the Texas Real Estate Commission (TREC). As licensed real estate professionals, we are bound by strict confidentiality and disclosure requirements.
Information We Collect
Personal Information
- Name, address, phone number, and email address
- Financial information for mortgage pre-qualification
- Property preferences and search criteria
- Government-issued identification as required by law
- Employment and income verification documents
Property Information
- Property ownership details and transaction history
- Home inspection reports and property condition disclosures
- Market analysis and comparable property data
- Insurance and tax information
Digital Information
- Website usage data and cookies
- Email and communication preferences
- Device information and IP addresses
- Social media interactions
How We Use Your Information
- Real Estate Services: To provide comprehensive buying, selling, and consultation services
- Legal Compliance: To meet TREC disclosure requirements and Texas real estate regulations
- Market Analysis: To provide accurate property valuations and market insights
- Communication: To keep you informed about properties, market conditions, and transaction updates
- Marketing: To send relevant property listings and market information (with your consent)
- Transaction Processing: To facilitate real estate transactions and coordinate with third parties
Texas Real Estate Commission (TREC) Compliance
As licensed Texas real estate professionals, we are required to comply with all TREC regulations, including:
- Consumer Protection Notice: We provide required disclosures about our services and your rights
- Information About Brokerage Services (IABS): Detailed explanation of our representation and fee structures
- Material Facts Disclosure: We must disclose all material facts about properties
- Seller's Disclosure Notice: Required property condition disclosures for sellers
- Confidentiality: Protection of client confidential information as mandated by Texas law
Texas Data Privacy and Security Act Rights
Under the Texas Data Privacy and Security Act (effective July 1, 2024), Texas consumers have the following rights:
- Right to Know: Information about what personal data we collect and how it's used
- Right of Access: Request access to your personal data we maintain
- Right to Correction: Request correction of inaccurate personal data
- Right to Deletion: Request deletion of your personal data (subject to legal retention requirements)
- Right to Opt-Out: Opt out of the sale or targeted advertising use of personal data
- Right to Non-Discrimination: We will not discriminate against you for exercising these rights
To exercise these rights, contact us at privacy@rainbowrealtors.com or call (214) 555-0123.
Information Sharing and Disclosure
We may share your information in the following circumstances:
- With Your Consent: When you explicitly authorize information sharing
- Service Providers: Title companies, lenders, inspectors, and other real estate professionals
- Legal Requirements: When required by law, court order, or regulatory authority
- MLS Systems: Property information shared through Multiple Listing Services
- Marketing Partners: With your consent, for relevant real estate services
- Business Transfers: In the event of a merger, sale, or transfer of business assets
Data Security
We implement appropriate security measures to protect your personal information:
- Encrypted data transmission and secure storage systems
- Access controls and authentication protocols
- Regular security assessments and updates
- Employee training on data protection and confidentiality
- Secure disposal of documents containing personal information
- Compliance with Texas cybersecurity requirements
Data Retention
We retain your personal information as required by Texas real estate law and TREC regulations. Transaction records are typically maintained for a minimum of four years after closing, as required by Texas law. Marketing and communication preferences are retained until you opt out or request deletion. Some information may be retained longer if required for legal compliance or legitimate business purposes.
Cookies and Online Tracking
Our website uses cookies and similar technologies to enhance your experience:
- Essential Cookies: Required for website functionality and security
- Analytics Cookies: Help us understand how visitors use our website
- Marketing Cookies: Used to deliver relevant advertisements (with your consent)
- Preference Cookies: Remember your settings and preferences
You can control cookie settings through your browser preferences. However, disabling certain cookies may affect website functionality.
Third-Party Services
We work with trusted third-party service providers who may have access to your information:
- Multiple Listing Service (MLS) providers
- Customer relationship management (CRM) systems
- Email marketing and communication platforms
- Website analytics and performance monitoring
- Cloud storage and backup services
- Payment processing services
All third-party providers are required to maintain appropriate security measures and use your information only for authorized purposes.
Contact Us
If you have questions about this privacy policy or wish to exercise your privacy rights, please contact us:
Rainbow Realtors
Privacy Officer
Email: privacy@rainbowrealtors.com
Phone: (214) 555-0123
Texas Real Estate Commission Information:
TREC: 1700 North Congress Avenue, Austin, TX 78701
Phone: (512) 936-3000
Website: www.trec.texas.gov
Policy Updates
We may update this privacy policy periodically to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes via email or prominent website notice. Your continued use of our services after such notification constitutes acceptance of the updated policy.